CONSULTING
Communication strategy
The number of media and brands is growing fast, consumers are now actively participating in communication… In view of these new communication challenges the Vanksen teams put their know-how, expertise and creativity at your disposal in order to help you set up innovative communication strategies.Analyzing and defining your brand
We analyze and define your target groups in order to develop or strengthen your brand’s identity and values.
Creating your online & offline communication plans
We imagine creative concepts that include both traditional and alternative media in order to optimize your media return on investment.
Promotion & event campaigns
Teasing campaigns Launch events Point of sale promotion campaigns TV spots & press adverts Website creation Creating online communities etc.How do you make the right choice? How important should each of these steps be in your communication? We help you to define your brand’s priorities and to develop the tools to evaluate your campaign’s performance.
Media strategy: 1.0 or 2.0?
Do you need to be present on the Internet or in magazines? We examine your case carefully and together define the media strategy that is best for your brand.Integrated marketing: which media is right for you?
The so-called “360°” approach which consists in systematically using all existing media is not always necessarily the right solution. Together with you we choose actions, but also different online and offline media, in order to ensure continuity and consistency with your brand.
Social networks
Nowadays you won’t be able to avoid social media if you wish to create or redefine a link between your brand and your consumers. We help your brand to make its way on the Web 2.0, be it through existing social networks (Facebook, Twitter, YouTube…) or through customized solutions.
Visibility strategy
Analyzing and managing your domain name portfolioThe domain name is the main entrance to your website.
The increased interest in domain names can be explained by:
The necessity to be present on the Web in order to offer an easily identifiable access to your brand to all Web users who are looking for your products and services. Their direct link to your turnover and the need to own domain names related to your brand.
The first step for your company is to take stock of your domain name portfolio, to capitalize on existing domain names, to register available domain names, to recover domain names that are squatted by unauthorized third parties, and finally to centralize the management of the latter while complying with the basic rules in order to ensure a proactive, secure and qualitative management both in terms of protection and promotion.Our objective is to protect you against all kinds of brand abuse and to ensure a harmonious management of your portfolio.
When talking about brand protection services, protecting and managing domain names is the main priority. This is done by:
Auditing your domain name portfolio Centralizing your domain name portfolio Registering domain names Regularly monitoring domain names Consulting and recovering domain namesCombined with our other services, our auditing, monitoring and management packages offer Vanksen clients a unique, centralized solution to manage their domain name portfolios.
Analyzing and managing your natural and sponsored visibility in search engines
To make sure that your natural or sponsored visibility strategy provides added value it is set up based on an analysis of your market and industry. Frequently controlling the presence of your website in the main local search engines will allow you to better assess your competitive environment and to be familiar with the key elements for developing your activity.
On which keywords is your website visible? In which search engines? Which are the visible actors on your market?Benchmark
We conduct studies, analyses and comparisons of the best strategies and provide practical examples from your industry in order to choose the best communication techniques that are currently available. We also develop quality control processes in order to be able to judge the efficiency of your communication.
Twitter
Flickr
FaceBook
Netvibes
- Buzzcast #72: Sven Markschläger / Jägermeister
- Buzzcast #71: Scott Monty / Ford Motor (...)
- Buzzcast #70: Steven Erich / Crispin Porter (...)
- Buzzcast #69: David Armano / Dachis Corp
- Buzzcast #68: Richard Owen / Sat Metrix
- See all buzzcasts »
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