the Agency’s alternative marketing Blog

All the latest alternative marketing campaigns in our how brands from all around the world are moving on to 2.0 marketing...

Interview with Duncan Wardle, Disney's VP, Creative inc.

You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, [...]

Awaken your inner child with Disney
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If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. or, since more recently, in some hexadecimal [...]

Domain Names: A Bit of History
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Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are [...]

Your Domain Name: Which Extension?
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Tinder for professionals

Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe [...]

LinkedUp: flirt with your LinkedIn contacts
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The Picture House: the new generation pop-up store

Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You [...]

Pay your bill using an Instagram photo
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Twitter, Facebook, LinkedIn, Google+, Pinterest and Youtube

With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the [...]

The size of images on social networks
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Decrypting a phenomenon that continues to evolve

Often considered as inglorious due to its egocentric nature, the selfie trend which started in 2013 still sees internet users shamelessly posting their most beautiful self-portraits. The countries most fond of this trend are without a doubt the Philippines, the USA and Malaysia. Taken mostly by young people, the codes of this photo change from [...]

Selfie, the inexhaustive trend
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Storefront links shop owners and brands

Storefront, a California based startup, has set up a digital platform where upon brands can connect with retail space owners for short term rentals. This site wishes to create exchanges between brands and retail space owners in order to develop pop-up stores around the world. This initiative equally allows small brands and entrepreneurs to become [...]

Storefront, the Airbnb for pop-up stores
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Is smoking seductive? The answer lies on Tinder!

ASH Organization, an American anti-smoking association, uses Tinder for its awareness campaign. All studies show that the majority of smokers start smoking at a young age, with an average first cigarette age between 11 and 12, just when college starts. Most awareness campaigns target pre-teens and young people. But it is equally important to address [...]

Tinder used to raise awareness against smoking
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Youtube is in pole position!

The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Instagram (@instagram, 31,749,156) 3. Twitter (@twitter, 29,729,815) 4. CNN Breaking News [...]

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Students have created a game concept for runners

In Germany, students from Miami Ad School Europe have created a new type of experience for runners. “Nike+ Game Vision” is an increased reality game using Google Glass and Nike+. This innovative game concept presents a fun sporty obstacle course and gives an idea of what the world of sport could become when linked with [...]

A running game made real with Google Glass and Nike+
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By using geolocation, you can avoid running into certain people

This new app, put under the spotlight thanks to Time,  uses geolocation technology from different social networks to pinpoint your contacts (thanks to their posts) on a map, therefore giving you the opportunity to avoid them. If the people whom you wish to avoid post regularly on social networks, this app could potentially be incredibly useful. [...]

Cloak, the app that prevents you from running into your ex!
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Clever use of Tinder to fight AIDS

The AIDS Task Force, an association that fights against AIDS, had the ingenious idea of using Tinder as preventative media. For those that do not know, Tinder is a dating social network that allows mobile users who are attracted to one another to talk, to be precise, this is called a “match”. As a result, [...]

The AIDS Task Force takes preventative measures on Tinder
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A game on Instagram where the scenario changes depending on the tags selected

The children’s book publisher Macmillan has found a new way to use Instagram photo tags to promote the teenage book “Thirteen”. The editor created a game that plunges the user into the story where he can choose what he wants to do by clicking on the tag of his choice. Each image puts forwards tags [...]

Macmillan innovates on Instagram
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LinkedIn is going to give all members the opportunity to publish articles

Currently, LinkedIn provides some influencers with a feature that allows them to post articles on the social network. Influencers include Richard Branson, Barack Obama and even Bill Gates. This opportunity will soon be available to all members of the network, and not only to political or mediatised figures. LinkedIn presents this professional blogging tool as [...]

LinkedIn turn their attention towards content
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