the Agency’s alternative marketing Blog

One agency that never half-asses its holiday card is Modea (see last year’s Santa iPhone). It doesn’t just look to be cool, it aims for contagion.

Joining the cavalry of crappy ideas that’ll gain lots of unmerited attention is La Senza’s Cup Size Choir. Here you get a row of moody lingerie-clad minxes lying in a row. Use your keyboard to “play” them, because each will squeak out a note corresponding to her cup size: A-F. Score free yum-rotic bed-wriggling action with every “La!”

Dentsu London has been experimenting with design consultancy BERG in lightplay and filmmaking. The first collabo film they’ve put together, “Making Future Magic,” demonstrates the curious and amazing characteristics of an iPad application they’ve just produced.

Inspiration with help from LEGO: can we ever say no? No, we can’t. Not to LEGO, anyway.

It’s poetic that Google’s Search Stories campaign, which swept us off our feet with “Parisian Love” during this year’s Super Bowl, now has a French variant.

Alongside New York’s swanky MoMA, Tim Burton’s inviting users to play a game of Tweet-based Cadavre Exquis.

Here’s a little Friday inspiration for you. Daewoo plugged its Alpheon (the South Korean name for the Buick LaCrosse) in So. Korea with this clever Picasso-esque laser light show.

To personify the Polo’s “Tough. Beautiful.” slogan, Volkswagen UK enlisted the aid of DDB UK, whose creative mind-melding produced “Last Tango in Compton”:

Online video work from Ray Ban is now a staple of the ad blogoverse. The latest out of its Never Hide coffer is Photocopy Romance, marketed as “love at 325 pages per minute.”

Oh, here’s the kind of cleverness we could do to see more of. Boulder-based Webroot is an antivirus and internet security firm, meaning it is in one of the most boring and forgettable industries in all the four corners of the Internet – at least from a young user’s perspective.

Swiss beverage Rivella, whose slogan’s long been “A bit strange, but quite tasty,” has come up with a decidedly strange and tasty way to plug Rivella Light: the one-button website.

The cool thing about “This is Dare. Are you?” is that it’s rare to find an agency recruitment video that doesn’t feel like flagrant audiovisual masturbation. And rarer still for an agency recruitment video to make Vimeo’s Staff Picks list. Or any list outside the ad blogosphere (if it even makes those), actually.

In its ongoing quest to position Nike-branded sport as a lifestyle, Nike starts the ignition behind the Nike75Crew, a France-based collective of runners that aim to turn running into the new raving: an exploratory activity done by night, making a too-familiar city undiscovered terrain for the adventurous.

IKEA’s in the entertainment business now. Last week, YouTube account thekitchenbyikea published “Jona Lewie Presents Man Like Me – You’ll Always Find Me In The Kitchen At Parties,” a catchy, dangerously mod three-minute music video about two guys with crappy luck in love, with music (and a cameo) by English singer/songwriter Lewie:

To promote its safety app, DuvalGuillaume came up with this clever magazine ad. The ad features a strange-looking accident and invites users to put their iPhone up to it to see how it happened.