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All the latest alternative marketing campaigns in our articles...discover how brands from all around the world are moving on to 2.0 marketing...

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Making the most of music in online campaigns

Music is all over the Internet. Music lovers don’t know where to search anymore: online stores, social networks and other sharing sites. Yet, more than ever, they have their head in the clouds – especially on SoundCloud. This social network supports the musical genius of millions of artists who then reach an even more important number [...]


When Solé attracts fans with SoundCloud
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Available Free for Discreet iPad Play. Just Don't Leap Up to Claim Your Winnings.

One agency that never half-asses its holiday card is Modea (see last year’s Santa iPhone). It doesn’t just look to be cool, it aims for contagion.

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Play a Row of Girls the Way You Always Wanted To

Joining the cavalry of crappy ideas that’ll gain lots of unmerited attention is La Senza’s Cup Size Choir. Here you get a row of moody lingerie-clad minxes lying in a row. Use your keyboard to “play” them, because each will squeak out a note corresponding to her cup size: A-F. Score free yum-rotic bed-wriggling action with every “La!”

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Please Watch This. It Will Change Your Life. (Well...)

Dentsu London has been experimenting with design consultancy BERG in lightplay and filmmaking. The first collabo film they’ve put together, “Making Future Magic,” demonstrates the curious and amazing characteristics of an iPad application they’ve just produced.

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OASIS Helps Lego Liven Up Playtime

Inspiration with help from LEGO: can we ever say no? No, we can’t. Not to LEGO, anyway.

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After 'Parisian Love,' Search Stories Comes Full Circle: to France

It’s poetic that Google’s Search Stories campaign, which swept us off our feet with “Parisian Love” during this year’s Super Bowl, now has a French variant.

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Twitter-Based Storytelling Invites Fans to Finish the Thread

Alongside New York’s swanky MoMA, Tim Burton’s inviting users to play a game of Tweet-based Cadavre Exquis.

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Vid Ties Light Drawings Together into Clever Little Animation

Here’s a little Friday inspiration for you. Daewoo plugged its Alpheon (the South Korean name for the Buick LaCrosse) in So. Korea with this clever Picasso-esque laser light show.

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...With Intense Hip-Hop Tango Routine

To personify the Polo’s “Tough. Beautiful.” slogan, Volkswagen UK enlisted the aid of DDB UK, whose creative mind-melding produced “Last Tango in Compton”:

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Love at 325 Pages Per Minute!

Online video work from Ray Ban is now a staple of the ad blogoverse. The latest out of its Never Hide coffer is Photocopy Romance, marketed as “love at 325 pages per minute.”

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Drunk Emailer and/or Status Updater? Not Anymore, You're Not!

Oh, here’s the kind of cleverness we could do to see more of. Boulder-based Webroot is an antivirus and internet security firm, meaning it is in one of the most boring and forgettable industries in all the four corners of the Internet – at least from a young user’s perspective.

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It's a Refreshing Procrastination Station!

Swiss beverage Rivella, whose slogan’s long been “A bit strange, but quite tasty,” has come up with a decidedly strange and tasty way to plug Rivella Light: the one-button website.

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How Often Does That Happen?

The cool thing about “This is Dare. Are you?” is that it’s rare to find an agency recruitment video that doesn’t feel like flagrant audiovisual masturbation. And rarer still for an agency recruitment video to make Vimeo’s Staff Picks list. Or any list outside the ad blogosphere (if it even makes those), actually.

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They Work by Day, They Dash by Night...

In its ongoing quest to position Nike-branded sport as a lifestyle, Nike starts the ignition behind the Nike75Crew, a France-based collective of runners that aim to turn running into the new raving: an exploratory activity done by night, making a too-familiar city undiscovered terrain for the adventurous.

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Track Aptly Dubbed 'Man Like Me: You'll Always find Me in the Kitchen at Parties'

IKEA’s in the entertainment business now. Last week, YouTube account thekitchenbyikea published “Jona Lewie Presents Man Like Me – You’ll Always Find Me In The Kitchen At Parties,” a catchy, dangerously mod three-minute music video about two guys with crappy luck in love, with music (and a cameo) by English singer/songwriter Lewie:

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