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All the latest alternative marketing campaigns in our how brands from all around the world are moving on to 2.0 marketing...

Filtered articles By industry "Politics & Public Interest" 

UN Women launch a simple and very effective print campaign

To raise awareness about male/female inequality and respect towards women, UN Women (United Nations Entity for Gender Equality and the Empowerment of Women) launched a simple and effective campaign. It uses Google search suggestions that appear whilst typing the search request (that differs depending on your location), and the search bar which is positioned directly [...]

Google used to raise awareness of gender equality
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World AIDS Day: The Only Holiday You Celebrate with a Blood Draw...?

Today is World AIDS Day, and in the days previous we’ve seen a lot of lead-ups prepping us for the advertising melodrama that comes with.

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Female Students Take Politics 'To the Niqab - and Beyond!'

Not all French protests come packin’ a Molotov cocktail. To protest a law that permits police to fine burqa wearers on France’s streets, which passed last month, two mystery girls who call themselves the Niqabitches found a different way to share their discontent.

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Princess Hijab Strikes Again!

Street art is in many ways a muse of advertising, particularly since the canvases these more covert artists use are often ads themselves. (Consider the East London Decapitator.) The genre also shares certain characteristics with ad land: – The compulsion to spread a message – A high profile medium (think what you want, the street [...]

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French Media Bloggers Protest Video Targeted to Kids

Apparently the RIAA isn’t the only organisation that knows how to act ass-backwards and anti-consumer as technology aids and eases user inclinations in unexpected ways. We give you… “Super HADOPI versus Super Crapule!” Explanation below. “Super Crapule” is French for “Super Crook,” and basically the cartoon is about how Super HADOPI, a slick refugee Marvel [...]

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MicroHero Gives Nay-Sayers Their Place in the Limelight

It isn’t just the Democrats and Republicans that are taking their drama to the ‘net. In response to the PS’ (Socialist Party’s) tongue-in-cheek appropriation of Google’s Parisian Love ad, the UMP – France’s right-wing Union for a Popular Movement – fights back with an infantile (yet deliciously playable!) Facebook game. MicroHero is a wry spin [...]

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Hate Them? Wed Them. Because It Sucks.

“To the 44% of Californians who think homosexuals should not be allowed to marry. Why would you support Prop 8 and spare them from a long, unforgiving lifetime of wedded torment?” That’s the premise of, which is encouraging people to let gays marry so they can experience marital bliss the way it really … [...]

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What If It Happened Near You?

As oil continues to gush fancy-free out of the BP spigot, biologists and toxicologists are beginning to speculate what the long-term effects may be on marine life and on ourselves. You can probably already imagine the long-term potential for toxic chemicals to build up in fish, the animals that eat them and us, but according [...] Personalizes BP Debacle
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Will the Internet Proffer an Answer?

The other day, Gaël Clouzard of emailed us this picture under the following header: “It’s awful and you know why? …because it’s beautiful.” There might be something to seeing something artistic, even tragically provocative, about the ongoing BP crisis in the Gulf of Mexico. It’s not as if it’s getting any better. Scientists now [...]

BP Oil Spill Imagery Takes Viral Turn
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Look Out, Little Copperheads, The Men in Black Cometh

Among the hottest and most controversial pieces of creative circling The Internets™ right now is the nine-odd minute music video for M.I.A’s “Born Free.” Directed by Romain Gavras and produced by, it illustrates a sinister America in which ginger-headed boys are rounded up, humiliated and slowly but surely exterminated. It’s a deceptively simple premise [...]

M.I.A Explores Dark Side of Being ‘Born Free’
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Historic Locations Tied to 'America' Miniseries Promo

For those still wondering what merit Foursquare’s popularity has for The World At Large, beyond feeding a pathological fetish for badges, this will come as happy news. Foursquare’s sealed a deal with The History Channel to promote 12-hour TV miniseries America, The Story of Us, labeled as an “event that tells the extraordinary story of [...]

Foursquare Unlocks History Channel Sponsorship
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Two Fearless Leaders Face Off on Times Square

Here’s the story: outerwear brand Weatherproof found an AP photo of Obama sporting one of its coats, and used that picture to post a huge billboard in the middle of Times Square. The photo is of Obama foregrounding the Great Wall during his last trip to China. To his left is the brand, WEATHERPROOF, and [...]

‘Breaking Bad’ Juxtaposes POTUS to Pusher
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New Icon Lends Impression of Responsibility, Ad Industry Hopes

In yet another well-meaning effort to keep regulators at bay, the ad industry has developed a small symbol to appear on online ads which use demographics and behavioral data to target users. The symbol is a small white “i” with a circle around it, flanked by an unthreatening shade of blue. People will be able [...]

Hyper-Targeted Ads Identified with Little White ‘i’
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100% of Proceeds Go to Distressed Country

Lady Gaga taps into both her style and her influence by releasing a self-designed T-shirt in support of Haiti. Set in the colours of the Haitian flag, a pop image of the singer is bordered by the words “HAITI LADY GAGA HAITI” on all sides. Buy one for between $25 and $27 on the Lady [...]

Lady Gaga Pushes Tees for Haiti Relief
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But Depictions Are So Much More Vivid!

Little has changed between drug PSAs past and present besides the means and the magic with which organizations broadcast the same scary refrain: your life will be ruined in a manner most nightmarish. And if you’re buddies with a drug user? Worse still: there’s blood on your hands. This particular dose of dire, all gritty [...]

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