culture-buzz: The Agency’s alternative marketing Blog

Today many advertisers are on social media just for the sake of it. During the Digital Paris exhibition, Mediaprism communicated the results of its Facebook study for which they surveyed 36 million people aged of at least 18 years olds during the 2011-2012 period:

Users “like” at least one brand

Users “like” from 2 to 5 brands on average

On fan out of two is ready to share brand information

70 % of the fans expect engagement from a brand

Regarding these figures, we can think the following:
1. People’s first motivation for being on facebook remains being able to share with their family and friends: so what brings users to actually “like”a page ?
2. Users are fans of several brands on Facebook: must we conclude that people expect brands to be on social media ?

You’ve probably heard about it, you might even have tried it, but what is Pinterest exactly?

Launched in 2010, this social network (While some might think “What? Another one?” others will be happy to spend even more time “getting social”) is based on a very simple principle: pin photos and videos that we like on different boards and share them with our friends.

SOLOMO, ATAWADAC, Social graph, connected TV, Fluid Life, Real-Time, Gamification, Mobile Marketing, Magnetic Content, Programmatic Media Buying, Techno Reality, …

Playstation has launched an exclusive campaign for its 350 000 fans on Facebook in France. A very special campaign as the brand will be giving away the brand new PS Vita two months before its official release in Europe and in the United States to a lucky winner that will be picked out and will have to go over to Paris to collect his precious gift.

New York hits it rock’n’roll style , L.A throws down the red carpet, Moscow brings the bling on, Tokyo becomes bright and flashy, Singapore keeps it sharp and smart…and Bangkok is on full power…it’s midnight, cities are coming to life !

What would you do if you had 148 bikers staring at you as you walk in the cinema and realize there are only two available seats right there in the middle of the “Easy rider” parade? This funny experience realized in Belgium shows us that a lot of couples walk in, and back out ! Of course, some of them are braver than others and walk cautiously through the tattooed crowd to get to their seat, but let’s face it: they seem pretty uneasy…

Foursquare has just announced the possibility to create a Foursquare page for brands.This geolocation service already has 10 million members.
The objective is to compete with Facebook and Twitter allowing users to track the check-in of their favorite brands.

« This morning was not a usual morning. Although the coffee still tasted the same; the french toasts were also done the same way. As every morning, he could hear Kreattur, the house elf, grumbling while cleaning the house. As every morning, he could hear Ron, his best friend and roommate, fighting with his wand in order to get shaved. But this day wasn’t just a normal day. It was the first day of a new life. Today, Harry was finally entering the minister of magic. But it wasn’t for the magical creatures, nor the muggles. Not even for being an Auror, his formally goal. No, Harry has just found a new passion: marketing”

This is a sample of Potterfiction. Like thousands of fans all around the world, I’m inventing alternative story to the so famous books. I’m creating my own story. And since last Thursday, there is a website for those stories.

Have no idea what I’m talking about? Let’s go back a few weeks ago.

Last November the New York Times described the un-ethical business practices of the online eyewear vendor DecorMyEyes. The website was very well ranked in many popular Google search results related to designer glasses. Thanks to numerous consumer complaints on opinion-sharing websites, DecorMyEyes received many backlinks from popular websites and benefited from an increasing PageRank.

To prevent scammers from gaining any visibility thanks to consumer complaints, Google decided to penalize websites receiving too much negative content. Of course integrating automatic sentimenting to the algorithm had its downfall; all controversial or political content was bound to be penalized. To counter this effect, Google decided to blacklist a limited number of e-commerce websites that receive an unusual amount of flak from consumers.

Quora is the newest kid on the social media block. In this article we discuss its question based social interface as well as its benefits to both brands and professionals. Talk of the town Bloggers, Twitteratis and influencers alike have been set ablaze of late by Silicon Valley’s latest darling: Quora. The brainchild of former [...]

We’re living in the so-called age of curation. And that’s great, because starting another for-pleasure blog becomes one more thankless full-time job, given time or the demands users start making on you if you ever get big.

That’s why we’re so keen on Scoop.it (@scoop.it), which launched in private beta a few weeks ago.

One agency that never half-asses its holiday card is Modea (see last year’s Santa iPhone). It doesn’t just look to be cool, it aims for contagion.

We don’t really have the words to describe this. Our thoughts are a general splatter of, “Can we have that job?” and “Are those potato slices still edible?”

We give you the world’s collectively shared 2010, neatly packaged in less than three minutes:

Executions for feature film TRON are giving us the glee-thrills right now. They slather the 360° media landscape and are united by a creativity unique to each medium.