Do advertisers live in some kind of weird and wonderful world? The agency Heat has decided to take a closer look at their use of social media by comparing them to us « normal people », results seem pretty clear…
As far as Facebook is concerned, the difference isn’t huge, as it is the most popular social media. But we can still point out that 71 % of marketing professionals constantly pay attention to what brands post on Facebook, against 23% for the others (Normal though no? they have to watch every single move of their social media trained client and prevent themselves from a nasty old bad buzz, and they also have to keep an eye on what competitors are posting).
The advertiser must be everywhere: Twitter, Tumblr, Pinterest, Instagram, Spotify, and even Google + … Why? Because he has to test them of course, and also because all of his friends of the advertising sphere are on it…Also because he’s curious, and in his case it’s a must-have quality (well at least it sounds better if you say it like that). So yes, the latest trendy social media that no one has ever heard of, he’s on it.
Yes he believes in Brand / Consumer interaction through social media. And of course he does, because that’s what he’s trying to sell to a client that doesn’t understand the use of a Fanpage where, moreover, the consumer should have freedom of speech. Not to mention that the advertiser, as we said in the beginning, lives in “The wonderful world of the perfect dialogue between brands evolving with their time and receptive clients that understand the aimed message”.
Thus it appears that advertisers are more into social media…but also alcohol, drugs and sex apparently. Mad Men episodes suddenly seem more realistic…
Let’s try to understand: ads have to encourage people to become consumers, physically by buying the product but also mentally by gradually accepting the brand’s message. In fact, brands try to establish an addictive behavior that will encourage the consumer to come back: in the store, on the website, on the fanpage, etc. Whatever, as long as he comes back. Advertisers are just putting into practice that addictive behavior that they are going to have to transmit to the consumer…Ok I might have overanalyzed all this, the truth is that advertisers are just always ready to party, arrogant and desperately lonely