We’re still a little wiped from Le Web, but we couldn’t help popping out of our coma for a sec to post this cool BMW execution in Germany.
The brand used flash projector technology to reproduce what happens when you look up at the sun, or see a flash of light: when you close your eyes, you see the contours of that light slowly fade away.
In a recent cinema ad, a really intense racer, all high off his follow-your-dream juice, asked people to close their eyes following a flash of light at the end – and when they did, what they saw were the sharp contours of BMW.
How it was done (and the ad itself):
Sly work that quite literally gets under the skin. Who says you can’t bewitch an audience while ravishing it of one more safe place … all at the same time?
Find similar executions on the Scoop.it page we built just for advances in projector technology in advertising. (Recommendations welcome, too.)