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Ad Leaves Viewers with BMW Behind Their Eyes

Prepare for the Colonisation of the Land Behind Your Eyelids
  Posted on 12 December 2010
  by Angela Natividad

We’re still a little wiped from Le Web, but we couldn’t help popping out of our coma for a sec to post this cool BMW execution in Germany.

The brand used flash projector technology to reproduce what happens when you look up at the sun, or see a flash of light: when you close your eyes, you see the contours of that light slowly fade away.

In a recent cinema ad, a really intense racer, all high off his follow-your-dream juice, asked people to close their eyes following a flash of light at the end – and when they did, what they saw were the sharp contours of BMW.

How it was done (and the ad itself):

Sly work that quite literally gets under the skin. Who says you can’t bewitch an audience while ravishing it of one more safe place … all at the same time?

Find similar executions on the page we built just for advances in projector technology in advertising. (Recommendations welcome, too.)


- Mark Wanczak

2 answers

BMW’s Flash Projection Cinema Ad - PSFK on 13 December 2010 at 21:17

[...] recent cinema spot by BMW in Germany used flash projection technology to leave a more lasting impression of the [...]

Flashing Lights | likeyougiveadamn on 21 December 2010 at 01:35

[...] clever, I think you will agree. (or as Vansken said “prepare for the colonisation of the land behind your eyelids”) design inspiration [...]

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