PlayStation has launched an exclusive campaign for its 350 000 fans on Facebook in France. A very special campaign as the brand will be giving away the brand new PS Vita two months before its official release in Europe and in the United States to a lucky winner that will be picked out and will have to go over to Paris to collect his precious gift.
This campaign is part of a global social strategy. PlayStation has put a lot of energy in social media in France for the past two years with the objective of offering what any fan expects from a brand on Facebook : live news, special offers and important interaction. Once again, PlayStation stands out with an exceptional contest.
The PS Vita is Sony’s latest mobile game console. A true high tech object with its OLED touch screen, its two joysticks, two cameras and incredible power for excellent graphic design. It was introduced in France publicly for the first time during the Paris Games Week in the middle of October. The numerous queues at the stand proved that the people were eager to try it out, the gamers in particular.
Giving it as a gift to a fan on Facebook before its release is an unusual approach that will be highly noticed!
Give it a go, you never know!
Translated from the French post written by Julien Bourey
