Search Engine Optimization
Improve the organic visibility of your website in search engines
At Vanksen, our SEO experts accompany SME as well as larger companies in defining, deploying and monitoring your traffic acquisition strategy. Their objective? Improve your visibility in search engines and grow the incoming traffic of your website and, in fine, sales opportunities.
SEO SPECIALISTS FOR EVERY EXPERTISE
The Vanksen SEO team is made of 8 specialists who have developed specific skills and share them with the whole team on a daily basis. This is our strength.
Your SEO Project Manager relies on his skills and those of the rest of the team to provide insightful audits and recommendations for each pillar of an SEO strategy:
THE KEY TO SUCCESS: Consulting and support
Our Project Managers’ mission is to guarantee the success of the project they are in charge of.
Years of practice have thought us how important it is for our clients to understand what’s going on at each and every stage of a project. This is why we make sure you always have someone you can rely on. From the definition of your new strategy to the maintenance process.
Workshops and a continuous follow-up of the interactions between developers, designers, UX specialists, project managers, PR managers and SEO experts!
You are revamping your website? You are changing your template? You are updating a topic? These are as many risks as well as opportunities for your SEO ranking.
Follow and analyze your SEO ranking evolution based on passed actions in order to guide the strategy towards the right objectives.
We nurture a partnership with Monitorank to daily monitor your keywords on Google, Baidu, TripAdvisor, Amazon, Google Play and many, many other search engines, in France, as well as abroad.
Our SEO experts know how to guide you and will help you make the right choices for your communication strategy. They will, among other things:
- Help you understand your audience with personas
- Identify and compare your tone of voice your audience’s
- Define, with you, an editorial strategy
- Boost your PM management
And improve many of your SEO levers, internally or with your partners.
Search engines are constantly evolving. Search results pages change appearance, algorithms are modified (HTTPS, Mobile First, Speed Update…) so many criterions to take into account and that can affect your raking even though you made no modification to your website!
Our watch allows us to foresee these events and, therefore, allows us to provide the best recommendations possible to stay on top of the SERPs.
Thanks to our specialists’ know-how in SEO, our clients gain visibility and sales opportunities.
Citroën France – SEO Strategy
Improve visibility in search engines pages results
TOP 10 visibility on Google
- Priority segment: +95%
- Local segment [garage, dealerships + towns]: 88% of overall visibility
More than 5 400 000 visits
Thalassa Sea & Spa – SEO strategy
Catch up with tourism marketplaces, the main digital competitors of the brand
- Overall: 70% (+337% over the last five years)
- Priority segment: 82% (+720% over the last five years)
- Local segment [Thalasso + town]: 65%
Thalassa is, at the moment, the second best actor on the keywords we follow with a 20-point advance over the next competitor.
Autopolis – SEO Strategy revamp
Creating a website in order to maximize the potential of qualified traffic acquisition
TOP 10 visibility on Google
- Global: +184%
- New vehicles: +550%
- +13.3% SEO traffic
- +157% SEO and SEA traffic
Peugeot – SEO support
Manage the migration of +80 national websites and make sure everything is correct from an SEO and traffic standpoint.
Preparation of teams and processes
- Technical specs and precautionary tests
- Definition of a checklist to follow prior to publishing
- Formation of the client’s teams
Follow-up and results
- Assembling a SEO checking team
- Sharing process and communication of migration planning
- Verification and follow-up for 12 months
Result: the 80 sites maintained or even increased their traffic due to migration