MEDIA

After the concept and the creative work, it’s time for launch and promotion: this is a true science of its own! Media sales, product seeding or video seeding, emailing, visibility, audience metrics, tracking—Vanksen assists you in all aspects of your communication.

Be visible in search engines (SEO & SEA)

Search engines are the biggest source of traffic for commercial websites.

By being present in these tools you can achieve a better return on investment for your online activity.

Over the last 8 years we have developed an internal platform which corresponds exactly to our clients’ needs and allows you to access all the information you need in order to measure both your own and your main online competitors’ position. Using these playful and intuitive tools you can analyze your website’s visibility on different depth levels, that is to say on which topics, through which keywords, in which search engines… your website is placed on the first page of search results. This regular analysis of the evolution of your visibility can be updated weekly or monthly and allows you to evaluate the relevance of conducted actions.

Vanksen offers its clients two complementary services:

º SEO (Search Engine Optimization)—natural visibility

Semantic analysis

Benchmark

Technical optimization

Content editing

Popularity development

º SEA (Search Engine Advertising)—sponsored visibility

Managing sponsored link campaigns

Optimizing adverts and budget in real time

Media plan & media sales

Based on your objectives, deadlines and budget constraints we identify the best strategies in terms of impact and cost per contact.

Managing online & offline media campaigns and tactical media

Optimizing investment (testing, tracking, reporting)

Emailings

Viral and 2.0 marketing

In contrast to a traditional campaign, word-of-mouth allows for amplifying the results of your communication. It keeps your brand and its products alive even after the promotion and media sales phase is over. Since 2002 Vanksen has been working with viral marketing, virtual communities and the blogosphere. Our teams use our BuzzParadise platform, a date base of 8,000 bloggers in 12 countries, to guarantee that your campaign spreads rapidly.

Imagining “viral” mechanisms

Street & guerrilla marketing

Broadcasting videos with a guaranteed number of views

PR & blogger relations