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Search engines strike back against click frauds


The Interactive Advertising Bureau (IAB) joins efforts with the Media Rating Council (MRC) to build click
measurement guidelines. This working group, which includes Google, Yahoo! and Microsoft Corp. as memberships, aims at determining invalid and fraudulent clicks (source: IAB).

Fraudulent clicks mean automated clicks (by using scripts) or manual clicks on pay-per-click links in order to boost earnings unfairly. For example, advertising clicks can be handled by a company to sink the communication budget of a competitor by clicking on its ads. The pay-per-click links can also be manipulated by a domain name holder to increase its revenues unfairly, by clicking on the ads placed on its website (source: VNU).

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