The brand management can be the key of differentiation between similar products or services. A well-managed brand can provide a long-term value to companies. The more the consumers are loyal to a brand, the more the return on investment is high for the trademark owner.
Like many national brands, Canadian brands have to reach the domestic consumers while challenging brands with world-wide reputation. The Canadian brand ranking below reflects brand performance.
According to the ranking, financial services dominate. The Royal Bank of Canada stands at the top, followed by TD Canada Trust. These brands represent each one more than 3 billion Canadian dollars. Telecom brands appear also as top-performing brands. Bell (rated 4th), Telus (10th) and Rogers (18th) are the Canadian icons in the telecommunication industry. In the energy sector, Petro-Canada (3rd) is the most valuable brand, followed further by Husky (12th) and Suncor (25th).
|
Rank |
Brand |
Sector |
Value in billion Canadian $ |
|
1 |
RBC Financial Group |
Banks/Financial services |
3,99 |
|
2 |
TD Canada Trust |
Banks/Financial services |
3,17 |
|
3 |
Petro-Canada |
Energy |
3,06 |
|
4 |
Bell |
Telecom |
2,91 |
|
5 |
Shoppers Drug Mart |
Retail |
2,83 |
|
6 |
Tim Hortons |
Restaurant |
1,88 |
|
7 |
BMO Financial Group |
Banks/Financial services |
1,85 |
|
8 |
Canadian Tire |
Retail |
1,63 |
|
9 |
Scotiabank |
Banks/Financial services |
1,38 |
|
10 |
Telus |
Telecom |
1,08 |