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Weekly news on Brands and Internet Monitoring

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This week we will take a look at the news concerning Internet search. First off, Google launched Chrome, the browser that could redefine the search behavior of their users. Secondly, CO2Stats released Greenseng a “green” search engine. We will end, with a story on Cuil’s latest downfall. Will Chrome revolutionize online search? The Mountain View firm was once again present in the news this week, with the public release of their Chrome browser’s beta version. This application has a smoothened design and a minimal amount of tabs. A main element that defines it, is the “smart” search bar on top. It combines the traditional function of this tool (typing in domain names), searches you history and allows you to search your favorite search engine (just as in Firefox 3); but gives the user the option to change search engines (Google is by default) and the most innovative feature is the possibility to directly access a website’s search motor (ie: Youtube or Deezer) through this bar. Will Google change the web user’s search behavior? To be the case, Google would need to grab a significant share of the browser market. This means beating Firefox (possible on the medium run), and convincing Internet Explorer users to opt for something new. Convincing IE users will be the hardest, considering the fact 25% of them still use the version released 7 years ago (IE 6). To gain market shares, Google needs to reach out or consolidate its position on new markets, especially in OS and corporation services, only then will Chrome have significant leverage to entice users in changing their search behavior. Sources: Ecology reaches search engines, with Greenseng: CO2Stats a company specialized in offsetting the carbon footprint of websites, launched a “green” search engine. The Greenseng engine is simply based on Google results. The pages contain the sponsored links (by Google) and are slightly more abstemious (images are not displayed). Greenseng does not monetize through ads or by offering better results than Google. This engine is a promotional tool that encourages websites to offset their (and their visitors’) carbon emissions by buying CO2Stats service (purchasing renewable energy to offset emissions). This engine is raising awareness concerning the Internet’s impact on the environment, and its responsibility for global climate change, however it offers a solution to web users, using Greenseng to search ecologically. Sources: Has Cuil, the failed Google killer become a website killer? Cuil’s failed launch was followed by a few scandals (accuracy, traffic management, parodies), and the bad buzz continues. Cuil’s crawler named Twiceler is accused by a few webmaster, of taking websites down. This crawler allegedly sucks up the server resources by visiting the URL’s multiple times and randomly generation URL’s to index hidden pages. This attitude threatens Cuil’s credibility and ethical standards. Pages that are not visible can be caused by poor indexing, but could have been voluntarily hidden by webmasters… The company defends itself by declaring hackers use Twiceler’s identity to mask their attacks. Sources :
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