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.xxx : rejected by ICANN

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After revisiting .xxx, ICANN, the world authority for domain names, has rejected the creation of the dedicated-adult top level domain (source: CNN). A victory for the reluctant groups, including trademark holders who have intellectual property interests.

A lucrative industry

Sex is a highly profitable business as well online as offline. According to ICM registry, the creation of .xxx would create big opportunities for registrars and promote responsible business practices on the web. Indeed, it would ensure more safety for children and families by the filtering the adult sites via .xxx.

Active opponents

Despite the support of the adult-entertainment industry, the proposal of .xxx has faced various groups of opponents :

  • intellectual property defendants, worried about brand diversion to porn contents,
  • religious groups, fearing proliferation of adult sites and porn industry growth,
  • own members of the adult-entertainment indutry, claiming that they would be enclosed and forced by the national authorities to adopt .xxx domain names.

Controversial decision

The decision was long, costly and subjective because of "political interference in ICANN" according to experts. The question of the dedicated extension for adult contents has emerged since March 2004, when ICM registry and International Foundation For Online Responsibility (IFFOR) suggested the creation of the .xxx additional TLD (source: BBC news).

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