Media buying strategy and performance

Media buying expertise and Search Engine Advertising to maximize ROI

For the last fifteen years, our Media Buying and SEA experts have accompanied B2B and B2C clients in setting up digital campaigns.
All these campaigns would share a common objective: seeking value and performance, no matter the objective.

Visibility/awareness – qualified traffic – Engagement on Social Medias – Embasement – apps downloads –

Drive-to-store – e-Commerce

Customized support with our experts

After the objectives and targets are set, our SEA experts imagine the best strategy and campaigns to meet your expectations. Thanks to detailed reports and a customized dashboard with relevant KPIs, you can closely follow the progress and performance of your campaigns.

Flexibility and continuous optimization

Vanksen: a Google Partner agency

A well-known know-how and numerous certifications can sum up what our media buying teams are about. Thanks to our Google Partnership, you have access to the latest updates and techniques to make your campaigns stand out from the crowd.

Our Media Buying Approach

Our media and SEA experts are involved at every step of the online user journey to optimize performance while working closely with all of our partners in order to set up the most efficient and effective campaigns.

Accurate targeting to reach relevant targets

Combining these criterions with a good knowledge of your audience’s behaviors will allow you to run the most performant campaigns and reach the most relevant people.

The right ad, to the right person, at the right time, on the right channel

We deploy our campaigns with a tactical approach. Google AdWords, Google Display, YouTube, Facebook Ads, Real Time bidding, Outbrain, Ligatus, Twitter Ads, LinkedIn Ads… we pick the right channel in order to maximize ROI.

Continuous optimization

Campaigns are analyzed based on KPIs chosen when defining the media buying plan.
Every leverage option is optimized in order to extract the most performance out of these common KPIs.

Detailed reports

We offer crystal-clear and easily readable reports to allow every party involved in the project to quickly understand data as a whole but also access very precise and detailed data.