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Our story and our teams

Our story and our teams

A brief history lesson

Vanksen was founded by pioneers with a passion for the web, and wanted to become key players of this emerging field.  
Our story can be told in 3 main chapters:

Chapter 1: 2001 – 2010

At first, three entities were established:

  • Legitiname, an online brand management agency (SEO, Media, Brand Protection and e-Reputation)
  • Buzz Paradise, an agency specialised in one-to-one marketing, the generation of word of mouth campaigns, and connecting brands with influencers
  • Vanksen / Culture Buzz, a web and buzz marketing agency, with its reputed blog known for interpreting digital trends

Chapter 2: 2010 – 2018

The first decade saw our teams exploring this new environment, building highly relevant knowhow for local and international customers both. This experience enabled management to define the agency’s ambitions. These guided all subsequent decisions regarding how we help brands use digital tools to meet their needs and deliver sustainable business efficiency.

Subsequently, the three entities merged to become Vanksen: a communication and digital marketing agency structured around key expertise: Brand Design, Brand Protection, Social, Digital Platform, Performance and Data & Analytics. We moved on from buzz marketing, which no longer corresponded to our main mission.

This maturing process allowed the agency to build lasting relationships with clients from all sectors, some of whom have put their trust in our agency for more than 15 years.

Chapter 3: since 2018

In 2018, Vanksen joined the Datawords Group , an international, multicultural digital marketing specialist. This move now enables the agency's expertise greater reach towards a global clientele by offering enhanced capacity to support international projects.

Cécile Lorenzini - Managing Director "Digital expertise are increasingly getting specialized, industries are evolving, innovation is accelerating, consumers’ habits are progressing... Brands are expected to facilitate the change."
Armand Lebrun - Managing Director "We see artificial intelligence as a remarkable complement to relational intelligence: the intelligence of our talents!"
Vanessa Diemer - Social listening Director "Social listening is above all about human intelligence. Thanks to the convergence of technology and people, we help brands to better understand their markets, new trends and enable them to take informed decisions based on concrete consumer insights."
Antoine Forêt - Media Director "In 2024, the landscape of digital media will evolve with unprecedented speed, shaped by constant innovation and privacy protection. The key to the success of our future campaigns will lie in our ability to adapt and embrace these new measures and tools."
Jonathan Gerome - SEO Director
Lucile Gouvernel – Head of Strategic Advisory “Brands requires high levels of expertise from hyper-specialised professionals. Projects keep getting edgier, more complex, more technical…. but we must keep our focus on the big picture to maintain a consistent strategic vision!”
Julien Grossio – Technical Director “To maintain high levels of energy and efficiency, it is important to work with the latest disruptive technology, while communicating about our methods and nurturing a collaborative dynamic.”
Joffrey Martin – Head of Social Media “We are required to generate great content while remaining agile and responsive to evolving trends.”
Samuel Mazars - Data & UX Director
Syndie Rossignol - Project Director "By working collaboratively and combining the agency's expertise, we ensure our clients mastery, framing, and management of their projects in line with their challenges and business objectives. Risk management allows us to find creative solutions to commercial and technical challenges and to convert them into opportunities in projects."
Dino Zara – Head of Design “A strong team features people who take responsibility and in whom I can trust. In a good team, our individual weaknesses are compensated for by the strengths of others. The most important thing is to create synergies when working on projects and in day-to-day life. We spend eight hours a day together, we might as well have some fun while we’re there!”
Guillaume Vion – Head of brand Protection “In addition to communication, domain names, which are inseparable from the brands they either reproduce, contain or are derived from, are strategic in terms of protecting your image, your reputation, and your online revenue. The added value of the team of experts dedicated to managing your projects lies not only in its 20 years of experience but also in its complementarity, making it a proactive, supportive, and highly experienced team committed to serving its clients.”
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