Performance
AXA
Develop local online visibility in a highly competitive market
AXA Luxembourg is a key player in insurance and asset management, committed to providing tailored solutions to its clients.
The challenge
AXA Luxembourg aimed to enhance its online visibility and strengthen its presence in the highly competitive Luxembourg market. The primary goal was to increase search engine visibility while retaining a demanding clientele through clear and accessible communication.
The project and its results
To address these challenges, our teams identified the technical and semantic elements affecting SEO performance and provided optimization recommendations.
In collaboration with AXA Luxembourg's teams, numerous pages showcasing insurance offerings were optimized by adding textual content, adjusting title tags, and integrating tables. The goal was to enrich these pages with more relevant content, better aligned with user search intent and priority keywords.
At the same time, we developed synergies between SEO and SEA to maximize performance using AI. Our teams developed a matrix capable of analyzing thousands of SEO and SEA search terms with AI. Combined with human insight, this study allows us to make informed decisions tailored to objectives, budgets, and market realities.
This approach has optimized search engine optimization by capitalizing on keywords that perform well in SEA but are underutilized in SEO, while developing a targeted editorial strategy. New content has been produced to position the company on relevant queries related, for example, to savings or life accidents, thereby strengthening AXA Luxembourg's presence on strategic topics.
0%visibility on geo-targeted keywords
0%keywords ranked in the top 3 on Google.lu