Performance
MACIF
Promoting Brand Activation content through ambitious media campaigns
Macif is a French mutual insurance company founded in 1960, specializing in auto, home, health, life, and savings insurance. Operating under a cooperative model with no shareholders, it is owned by its policyholders. As a key player in the mutualist sector, Macif places solidarity and member support at the heart of its mission.
The challenge
This mission is part of an “always-on” partnership we have maintained with Macif since 2019. The mutual insurer entrusted us with promoting its brand activation content, with the objective of designing tactical media plans to distribute its ambitious projects and content to a specific target audience while ensuring optimal visibility.
The project and its results
With over five years of collaboration with Macif in managing and optimizing their media campaigns, we have developed an in-depth understanding of their target audience—their behaviors, expectations, and the most effective engagement drivers. This expertise enabled us, throughout the year, to support them in implementing highly targeted campaigns that maximized both impact and performance.
We helped give ambitious brand activation initiatives the visibility they deserved. For instance, we supported the distribution of season 2 of “De Ouf,” one of Macif’s flagship projects aimed at engaging a younger audience.
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