Social listening & social intelligence agency
Social intelligence
The social web 2.0, once structured around public and spontaneous conversations, is dead. Online social environments are now largely dominated by opaque algorithmic dynamics, serving not only economic models but also political agendas.
Le web social 2.0, structuré autour de conversations publiques et spontanées, est mort. Les environnements sociaux en ligne sont largement dominés par des logiques algorithmiques opaques, au profit de modèles économiques, mais aussi politiques.
What some refer to as “techno-feudalism” has created the conditions for the weaponization of information, exploited by foreign powers.
Our mission is to cut through this informational fog to distinguish what still belongs to genuine, authentic debate from the maneuvers of opportunistic and disloyal actors.
The extreme instability of the landscape (marked by shifting APIs, endemic disinformation, the rise of non-human actors, increasingly sophisticated AI-driven maneuvers, foreign interference, and the polarization of public opinion) demands maximum diversity in the tools and technologies employed.
We must avoid being constrained by the costs and limitations of proprietary solutions.
Social intelligence experts must be resourceful, prioritizing flexibility and responsiveness in their tools, all underpinned by a deep understanding of the online environment
In the meantime, individuals are stepping away from a conflict-driven social web, withdrawing from the battlefield to protect themselves in non-indexed spaces online : the “dark forest”… or in real life. We need to return to these real individuals in the physical word to give a genuine perspective to our online observations.
Strategic vision,
operational flexibility,
focus on real individuals,
these are our pillars.
Serving major public and private organizations, we identify signals from the open web to guide both strategic (positioning, narratives) and tactical (response frameworks, content) actions.
Vanksen and its team of e-reputation experts will support you in your digital strategy and in protecting your reputation thanks to their social listening capacities.
- Covering the open social web via APIs and beyond (open-source intelligence expertise, LLM monitoring), as well as hybrid online/offline studies
- Analyzing and assessing the criticality of online content
- Quantifying inauthentic content and dynamics
- Identifying hostile actors as well as potential amplifiers
- Understanding circulating representations and narratives
- Connecting social web intelligence with real-world opinion analysis
- Deploying real-time dashboards and alerting systems with fine levels of granularity
- Delivering high-level, decision-ready insights
- Preparing response strategies
Our agency conducts e-reputation audits focused on several key areas:
- Analysis of strengths, weaknesses, opportunities, and threats related to e-reputation
- Assessment of your brand’s health over a given period
- Identification of supportive communities and detractors
- Definition of the scope to be protected
- Identification of potential threats
To ensure exemplary tracking and vigilance, we also implement dedicated e-reputation monitoring actions:
- Definition of the listening strategy and monitoring scope
- Drafting of queries using Boolean operators: topics / themes / custom filters / etc.
- Configuration of monitoring tools
- Optimization of client tools: needs assessment, tool analysis, and implementation of best practices
- Data maintenance / Data care: updating and cleaning monitored topics
- Daily monitoring with tailored alerts in case of sensitive mentions
- Reputation monitoring
- Implementation of enhanced monitoring
- Analysis of risk situations and synthesis of key issues
- Anticipation and identification of weak signals
- Support in deploying a digital crisis management framework
- Reactive community management
- On-call system for 24/7 monitoring
- Post-crisis management
Vanksen leverages all available means to enhance your digital visibility and reputation:
- Identification of detractors and supportive communities (ambassadors, clients, employees)
- Implementation of a Search Engine Reputation Management (SERM) strategy
- Development of a tailored content strategy
- Optimization of content for SEO/GEO purposes
- Recommendation and deployment of customer advocacy strategies
0+years of experience
0+clients who trust us with their brands’ reputations
0Kmentions analyzed per month
Our strengths
- A global scope of analysis: worldwide coverage and multilingual processing
- Mastery of the main social listening tools on the market: Brandwatch, Digimind, Emplifi, Linkfluence, Meltwater, Sprinklr, Synthesio, Talkwalker, Synthesio, Talkwalker, Visibrain, Infegy, Brand24, Trendkite …
- Formats and means of communication that are fully personalized and adjusted to your news and needs.