Performance
Cathay Cargo
Comprehensive SEO strategy to protect and accelerate site growth during a complex migration
Cathay Cargo is the freight division of Cathay Pacific Airways, a globally recognized airline specializing in air cargo transport. With operations spanning major trade routes worldwide, the brand delivers time-sensitive and high-value shipments with efficiency and reliability.
The challenge
Facing a full global website revamp, Cathay Cargo needed to protect its existing search engine rankings and organic visibility while building a stronger SEO foundation for future growth. The brand required a partner to manage the migration process end-to-end, ensuring no loss in performance while targeting new opportunities to increase qualified traffic.
0Mimpressions after 6 months (+130%)
0%growth of organic visits
0Kclicks
The project and its results
Vanksen, in collaboration with Datawords, executed a comprehensive SEO strategy covering technical audits, keyword research, SEO content optimization, and migration support. The audits resolved crawl and indexing issues while keyword research aligned content with high-value, intent-driven searches. Content optimization improved metadata, headings, and internal linking to strengthen authority.
Real-time dashboards monitored performance throughout, allowing quick adjustments when needed. The migration followed phased rollouts with thorough testing, preserving search equity and ensuring a seamless transition without traffic loss.