Performance
Clarins
How we optimized SEO for Clarins, a leading cosmetics brand, to enhance its online visibility in an international market
The brand
Clarins is a prestigious cosmetic brand known for its expertise in skincare and makeup. With an international presence, optimizing its visibility on search engines is essential.
The challenge
Clarins sought our expertise to improve its SEO strategy, particularly focusing on its editorial content. The objective was to optimize the website’s new editorial section.
The project and its results
We implemented an advanced SEO strategy structured around several key steps. First, an SEO audit was conducted, analyzing more than 180 existing pieces of content across different environments to identify necessary actions for optimization and adaptation to the new editorial section. This analysis helped determine which content to create, merge, enrich, and optimize. Additionally, redirection recommendations were developed to ensure the seamless migration of existing content to the new editorial section.
At the same time, an SEO review of the wireframes and site architecture of the new section was carried out to ensure a 100% SEO-friendly website.
Our team of SEO experts and specialized copywriters implemented these recommendations by optimizing and enriching the relevant pages with high-quality content. This editorial work was based on an in-depth understanding of the healthcare industry, Clarins' products, and strict compliance with regulatory requirements.
