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Performance

Colgate

Conducting an SEO editorial audit to improve the performance of articles on the website.

COLGATE is a leading brand in oral hygiene, offering a wide range of dental care products. It is a global industry reference.

The challenge

The COLGATE US website contains over 1,000 editorial articles on dental topics. To enhance content performance and avoid keyword cannibalization, an editorial audit was necessary.

0%visibility increase in the top 3 for keywords related to teeth whitening (USA)

0%visibility increase in the top 10 for keywords related to children’s dental health (USA)

0+pages analyzed

The project and its results

We conducted a comprehensive audit of the articles on the COLGATE US website to identify SEO improvement opportunities. This project followed several key steps:

  1. SEO performance analysis of each article, examining keyword rankings, traffic, and Search Console data
  2. Content analysis: Title, META Description, Hn headers, content density and relevance, backlinks
  3. Roadmap identification: listing of articles to optimize, enrich with content, or merge
  4. Implementation of recommended actions: optimization, content enhancement, and redirects