Performance
FNAIM
Multichannel media campaign for a web series that reinvents real estate education
FNAIM (Fédération Nationale de l’Immobilier) is France's leading real estate professionals' union. With nearly 80 years of experience, the federation represents more than 50,000 members and defends their interests while raising public awareness of housing issues.
The challenge
To mark the launch of its web series “La vie en Jaune” (Life in Yellow), FNAIM wanted to:
- Raise its profile among the general public (tenants, first-time buyers, investor-owners, resellers).
- Generate qualified traffic to feature articles and membership offers on the fnaim.fr website.
- Prepare for 2025 as a pivotal year ahead of the federation's 80th anniversary.
With “La vie en Jaune,” we proved that long-form content can become a real business accelerator when supported by an intelligent media mix: CTV to make a big impact, social media to engage, and data to optimize! Exceeding all our KPIs in one month fully validates this full-funnel approach.
The project and its results
Vanksen deployed a three-phase media strategy, combining broadcasting power with granular targeting.
An “upper & mid funnel” orchestration (Catchu-up TV and YouTube) established brand awareness, while Meta and display advertising drove performance and retargeting.
Media ROI: a qualified audience base that can now be activated for remarketing and cost benchmarks below real estate standards.
0Mimpressions delivered (156% of the initial target)
0Munique individuals reached
0Kclicks to the website (146% of the target)