How can we address different audiences via a social media strategy to promote the mission and commitments of a global mining and metallurgy group
A key player in the mining and metallurgy sector since 1880, the Eramet Group is present in over 15 countries and aims to become a benchmark in the responsible transformation of mineral resources.
Leader in its sector and a key player in the responsible transformation of mineral resources, the ERAMET group is rethinking its editorial strategy to address its different audiences (its employees worldwide and its corporate stakeholders).
An adapted editorial strategy has been defined to explain its actions and the initiatives of the Group's subsidiaries. A multi-network approach (LinkedIn, X and Facebook) to carry corporate messages while working to engage the Group's employer brand.
The project and its results
Beyond the mining business, content creation responds to the concerns of the Group's stakeholders. To achieve this, a social listening mission completes the social media strategy. The aim is to produce content that is appropriate in both form and content, and to adapt the choice of content and editorial tone.
0%Growth in ecosystem communities (Facebook, LinkedIn and X) - from 2020 to Q3 2023
0xInteractions on LinkedIn x5 - from 2020 to Q3 2023
0%Increase in engagement on Twitter/X - from 2020 to Q3 2023