Brand design
Heroics Capital
Brand development for an investment company entering the market
Heroics Capital is an independent management company based in Luxembourg. It designs tailor-made investment strategies that combine financial expertise with technological innovation. Its model, built on alignment with clients’ interests, aims to deliver sustainable and transparent performance.
The challenge
Heroics Capital needed support in defining its brand platform and visual identity. The ambition was to move away from traditional financial codes in order to reflect its distinctive positioning, stand out from competitors, and embody a serious, positive, reassuring, and professional image.
The project and its results
Workshops were held with the founders to immerse in their DNA, understand their vision for the company, and articulate their aspirations and needs. This process helped structure their ambitions and give them meaning. Based on this foundation, a strategic recommendation was developed around the brand platform, shaping a strong and proprietary identity, driven by clear missions and ambitions, designed to live and evolve over time. The project resulted in the creation of the brand name, logo, brand platform, and the first visual communication materials.
