Brand design - Performance
Luxexpo The Box
Support and promotion of the communication of HOME EXPO and Semaine Nationale du Logement
Luxexpo The Box designs and helps organizations create experiences that have a positive impact on society, while maintaining a balance between environmental, social, and economic concerns.
The challenge
Each year, the Ministry of Housing and Spatial Planning and Luxexpo The Box join forces to present a dual event to the public: the emaine Nationale du Logement on one side, and HOME EXPO on the other. In 2024, both events took place concurrently.
In a context marked by economic uncertainty, the event aimed to reassure and guide visitors through the trends and transformations of the modern world.
Vanksen was tasked with developing a strategic and creative approach that would maximize the impact of the visual identity and ensure effective media coverage of the event.
This campaign truly captured the essence of HOME EXPO, transforming the event into a unique immersive experience focused on the themes of living and housing.
The project and its results
Establishing a strong, distinctive, and adaptable visual identity...
As in previous editions, Luxexpo The Box wanted to collaborate with a local artist for the creation of the key visual. Under Vanksen's guidance, Philippe Tytgat was chosen to design the graphic identity of HOME EXPO 2024.
The objective: reflect the ideas of housing, social diversity, and living together in a quality environment, while also highlighting current trends like technology, comfort, and sustainability.
Vanksen then handled the production and adaptation of the key visual across all necessary materials (print, digital, signage) to promote the event, working closely with the Luxexpo The Box teams. In total, over 100 visual assets were produced.
0%additional visitors vs. 2023
0+visual assets produced in 3 languages
0M+impressions
0+conversions
...Combined with a performance-driven media campaign to boost the show’s visibility
Alongside the production of visual materials, Vanksen also managed the multilingual digital advertising campaigns both prior to and during the event, and provided Luxexpo The Box team with regular analytical performance reporting.
The goal of these campaigns was to amplify the reach and awareness of the event across Luxembourg and the Greater Region, ensuring maximum coverage among the various target audiences.
