Paid Media: how to create a landing page that actually converts after the click?
Media Director
You’ve invested in a high-performing Ads strategy. Impressions are up, clicks are coming in… but conversions just won’t take off?
Maybe your campaign isn’t lacking visibility — it’s lacking post-click effectiveness.
At Vanksen, we help our clients maximize the return on every euro invested. And we see it every day: a landing page that converts makes all the difference.
A Converting Landing Page Isn’t Just a Pretty One
It’s a page that:
- Loads in under 2 seconds
- Builds trust in a fraction of a second
- And prompts immediate action
In other words, a landing page that converts responds perfectly to the user’s intent. No detours, no fluff. It’s designed for the moment — not the brand.
The 5 Fundamentals of a High-Converting Landing Page
- Ultra-fast load speed
The slower your page, the more budget you waste. For Google and for users, every millisecond counts. We optimize everything: code, visuals, hosting. tout.
- Clear messaging, immediately visible
No vague introductions. No need to scroll to understand. Your value proposition must be visible in the very first second.
- Mobile-first or nothing
70% of clicks come from mobile. Yet too many pages are still designed for desktop. Responsive design, mobile ergonomics, mobile speed — this is the bare minimum.
- Obvious, frictionless CTA
Buy, fill out a form, request a demo? The user must know exactly what to do, instantly. A good CTA is a guide, not an option.
- Total alignment with the ad
Promise, keywords, tone — if your page doesn't seamlessly continue the message from your ad, users will bounce. And Google will penalize your Quality Score. Double loss.
What Vanksen Implements to Build High-Converting Landing Pages
For every campaign, we develop custom landing pages tailored to keywords and search intent. Whether the goal is lead generation, sales, or appointment setting, we align everything:
- Business objectives
- User experience
- Ad messaging
Observed results :
- Quality Score +1 to +3 → lower CPC
- Conversion rates increase from +20% up to +70% depending on the campaign
Your Ads Budget Deserves More Than an Average Page
You’re investing to drive qualified traffic. Make sure your landing pages are up to par.
At Vanksen, we design post-click experiences that truly convert — because a good click means nothing without a good page.
Want to boost your conversions without increasing your budget?