Data & Analytics
Hublot
How we monitored Hublot’s visibility at the World Cup to measure the performance of its social media campaign
Hublot is a Swiss luxury watchmaker whose main commitment is the art of fusion. By offering models combining traditional watchmaking expertise with the most advanced technologies and unexpected materials, Hublot became a key player in luxury watchmaking today.
The challenge
As the official timekeeper of the 2023 World Cup, Hublot wanted to have a global understanding of the impact of its Hublot Loves Football campaign throughout this period and identify the highlights from other sponsors at the event.
The project and it results
Our team set up a dedicated monitoring through Hublot's Emplifi Listening license in order to collect and analyze all the feedback related to the brand's campaign and those of the other partners.
This monitoring allowed us to analyze the most engaging contents over the period and to identify the highlights for the different brands and their perception by the general public.
The analysis helped us to highlight the significant importance of ambassadors to bring visibility to a brand on this type of event. It also showed that Hublot was able to emerge in a positive way on this competition, in particular thanks to the operation carried out between the ambassadors and Mira Mikati, an artist who designed personalized balloons in the image of each of them.
1/3 of the interactions generated by Hublot on the event come from the online presence of its ambassadors.