Article initially published on Paperjam .

Watch the intervention of Lucile Gouvernel, our Head of Strategy, during the 10x6 Luxembourg: International Champions! event, organized on September 20th, 2022.

This video raises awareness among advertisers looking for international growth about the communication issues to anticipate, and the questions to consider before embarking on the quest for international markets. Topics covered include:

• Creating a brand name or identity
• Building a digital ecosystem and choosing the appropriate channels
• Defining and adapting a message, designed to cross borders (geographical, linguistic and cultural)

In the end, a few essential tips to internationalize your communication, condensed into less than 6 minutes!

(Video: Léo Biewer/Maison Moderne)