Digital platform
Fischer 1913
Development of a digital experience to generate leads with a multicultural, younger audience
The challenge
Fischer made profound changes to modernize its brand and services, remain competitive and continue its digital transition.
To accompany these changes, the website had to evolve and offer users a true digital experience with additional services, such as click and collect.
The project and its results
Vanksen began by working on a digital strategy to reposition the brand. Once this strategy was validated, a strategy of means was imagined by Vanksen, with the website as the main pillar.
Our experts worked on the redesign of the existing site. The main objective was to generate leads from a multicultural and younger audience. Several functionalities were developed for this purpose. In addition, the site was interfaced with specific business APIs, dedicated to stock management for example.
