B2B & Growth Hacking: drawing from startups for online lead generation
Optimize your lead generation!
Growth Hacking, SaaS, Automation, Marketing Stack… These expressions may seem a little complex, and yet they have become important marketing levers for many startups, but also for larger tech companies and BtoB players… You may even already be using them within your organization!
Growth hacking came to life in the United States at the end of the 2000s. There, tech start-ups learned to combine their marketing expertise with their technical skills to generate business growth through disruptive tactics. The philosophy behind this approach now adopted by all industries across the globe: "Try everything you can in order to generate growth using the available resources".
Although highly complementary, digital marketing and growth-hacking are not the same thing. While the first will aim for the long term, the second is more tactical and seeks to generate maximized results in short time frames.
In this white paper, you will discover…
- The fundamentals of Growth Hacking and the AARRR methodology: Acquisition, Activation, Retention, Referral, Revenue
- A selection of tools to implement Growth Hacking methods in your company
- Many practical cases from which to draw inspiration to develop an optimal strategy (Airbnb, Twitter, PayPal, Uber, etc.)