Performance
Fondation pour la Recherche Médicale (FRM)
How we optimized the online communication of FRM to increase the donations they receive
For over 75 years, the Fondation pour la Recherche Médicale (meaning “Medical Research Foundation”)has encouraged, selected and financed promising research projects dedicated to all types of diseases: cancers, cardiovascular diseases, neurological and psychiatric diseases, infectious diseases, and others.
Sought after by all researches of the field, the FRM is the most prestigious organization out there as they only fund the most innovative and mature projects that will truly improve lives and solve problems.
As an independent organization, it only operates thanks to the charitable donations of its supporters.
The challenge
The FRM has two major missions:
- Scientific education, meaning they aim to transfer all knowledge developed around their topics
- The funding of research projects, meaning they need to attract large amounts of donations
In order to address these two priorities, the FRM needed our teams to develop and lead tactical digital campaigns that would reach both KPIs.
The project and its results
Each month, our teams develop one new campaign on a specific topic (12/year). We collaborate with the FRM to determine the right targeting, the adapted key messages for each audience, set a specific budget and activate tactical digital levers to maximize performance.
We activated paid meida levers (display, SEA, social ads, video ad, retargeting, etc.), SEA and paid search to make sure our client is present on all inquiries made on related topics (to inform and to collect donations).
Since 2018, over 30 campaigns have been developed and led so far, each with tailored media plans.
0M€donations +20% first year, +58% in two years
0%inscrease in ROI
0ROAS (Return On Ad Spend)
